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I offer wine businesses and organisations a truly independent service right at the heart of Europe, with the WTO and other international organisations close at hand.

Your organisation can mandate me to undertake exclusive, in-depth research on marketing strategy and trade policy. I am available for inclusion in panels and can be entrusted with the representation of your interests. You may also commission me to write articles, hold seminars and participate in your internal educational programs.

I have the facility to outsource some of the tasks depending on the breadth and depth of your mandate. Other services can be arranged at a client's request.

Feel free to submit your request to me, in full confidence. It will receive all the discretion and care it requires. Together we should be able to see the matter through to a practical and satisfactory solution. You may also wish to integrate me temporarily into one of your strategic teams at home.

I regret that I cannot offer anyone free market information or advice though. A good deal of resources are already provided for free on this site.


Born into a family of wine brokers in Switzerland, I received a classical education in both the French and German speaking parts of the country, and studied economics, business and law, gaining the following qualifications:

  • Doctorat en sciences économiques (gestion d'entreprise) [Ph. D. in Business Economics] fom the Ecole des Hautes Etudes Commerciales (HEC), University of Lausanne, 1978;
  • M.Sc. in Agricultural Economics from the University of California in Davis, 1980;
  • Ph.D. in Agriculture (Agricultural and Food Marketing) from the University of Newcastle upon Tyne, 1986.

Past positions:

  • Research Associate at the Edinburgh School of Agriculture and the Scottish Agricultural College in Edinburgh from 1989 to 1993;
  • Visiting Research Fellow at the School of International Politics, Economics and Business of Aoyama-Gakuin University in Tokyo during the 1991/92 academic year.

I have also been involved in software development over the years, mostly in association with programmer Olly Morgan, currently senior IT Operations Analyst at Plymouth University: Whisman, an MS Excel application for planning production of malt whiskies was released in 1992 and MS Courtage, an integrated software for wine brokers, was produced in 1999. I have now established my own independent research and consultancy service.


  • Expert to the Economic Commission of the Organisation Internationale de la Vigne et du Vin (OIV - the intergovernmental body for wine) in Paris, from 1996 to 2000;
  • Visiting Fellow at Adelaide University's Centre for International Economic Studies during May 1999;
  • Columnist at Harpers Wine & Spirit Weekly, from January to June 2001.

I have operated as a freelance researcher and consultant since 1994, providing consultancy and policy advice on wine marketing and trade issues to senior executives at administrative, intergovernmental and business level.




Pierre Spahni - Economic Research & Consultancy for Wine - Tel  +41 22 800 1607 Fax 800 1608