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Maggie Chardonnay: Exploring Neuromarketing in Wine

Lulu Publishing

2016
 

A little wine marketing book that uses the form of a novella to explore our buying decision process in the light of recent advances in neuroscience. It deals with the issues of wine quality and value that are central to our (non-conscious) everyday choices.
 
ISBN 978-1-4834-5320-0 (printed book)
ISBN 978-1-4834-5319-4 (e-book)
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BUY

The International Wine Trade - Chinese Edition

China Customs Press

2003
 

The second edition of The International Wine Trade, translated and published by China Customs Press.
 Most affordable and apparently still in print.

 ISBN 978-7-8016-5062-7
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BUY

The International Wine Trade - 2nd Edition

Woodhead (Elsevier)

2000
 

The second edition of the definitive analysis of the international wine trade.

'... truly absorbing. Wine-professionals who look for a deeper understanding of their trade will be engrossed by this book' Hugh Johnson.

ISBN 978-1-8557-3542-2 (printed book)
ISBN 978-1-8557-3894-2 (e-book)
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BUY

Swiss Wine Market Report

Woodhead (Elsevier)

1998
 

A key tool for anyone attempting to gain access to the lucrative Swiss market.

ISBN 1-85573-322-6 (printed book, out of print)
ISBN 978-1-8456-9915-4 (e-book)
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BUY

Le Vin

Cyclope (Economica)

1992
 

Written with Walter Labys, this popular pocketbook was the first ever attempt to convey a global view of the wine economy.
 
 'Une réflexion indispensable et unique' Revue belge des vins & spiritueux.

ISBN 2-7178-2233-X
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Out of Print

The Common Wine Policy and Price Stabilization

  Avebury (Gower)

1988
 

An analysis of the EU's common organisation of the market in wine, from its inception to the need for outright reform.

'If one day there are wine futures, we'll know where they come from' Prof. Denis Lucey, Univ. of Cork.

ISBN 0-566-05400-0
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Out of Print

Le Marché des Vins en Suisse

Juris

1978
 

An analysis of the legal and economic underpinnings of Switzerland's wine market and policy.
Reprinted in 1985.

'Thèse magistrale et fouillée' Journal de Genève.

ISBN 3-260-04585-6
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Out of Print

Pierre Spahni - Economic Research & Consultancy for Wine - Tel  +41 22 800 1607 Fax 800 1608